previousnext 03/10/2013

New Holland Acquires Naming Rights to New Alliant Energy Center Pavilions 
NEW HOLLAND, PA (October 3, 2013) – New Holland Agriculture & Construction announced today an agreement with the Alliant Energy Center, Madison, Wisconsin to secure naming rights for new livestock pavilions that will be built on the grounds beginning next year.

“New Holland’s legacy is strong in hay tools, tractors and skid steer loaders that dairy and livestock producers use every day,” says Abe Hughes, New Holland Agriculture & Construction Vice President of North America. “New Holland is thrilled to have its name on the buildings that will house some of the world’s more elite dairy and livestock animals these producers work so hard to raise in one of the most important states for dairy and livestock in the country.”

Construction of the New Holland Livestock Pavilion will begin in April 2014 with completion expected in September. When completed, the buildings will span more than 300,000 square feet and will be home to a variety of dairy and livestock animals housed during shows and expositions held on the Alliant Energy Center grounds. This includes the cows housed during World Dairy Expo, where more than 2,000 animals come together each year for the world’s premier dairy event.

“The Alliant Energy Center is the place to be for premiere agriculture events – from the World Dairy Expo and the Midwest Horse Fair to the Dane County Fair,” said Joe Parisi, Dane County Executive. “We’re honored to build on that reputation with New Holland Agriculture & Construction. Partnerships like this one have been key to developing the exciting expansion planned for the Alliant Energy Center grounds.”

In addition to naming rights to the livestock pavilion, New Holland will also have an opportunity to showcase New Holland equipment throughout the year as well as have access to the facilities for training and a variety of dealer and customer events.
“New Holland sees this as a great opportunity to provide state-of-the-art facilities for livestock exhibitors to make this one of the premiere venues for our agricultural customers in the United States”, says Hughes. “We are delighted to grow this public/private partnership which will also provide us greater access to the thousands of rural lifestylers who have small acreages and also are an important part of our customer base.”

“We understand the value that the Alliant Energy Center brings to those who participate in and attend World Dairy Expo, but also to the hundreds of thousands of other exhibitors and visitors throughout the year who attend other livestock events, horse shows, county fairs and other activities,” says Hughes.

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