previousnext 09/09/2013

New Holland Partners with Canadian Cattlemen’s Association In Support of Youth Initiative Programs 

New Holland, PA (September 9, 2013) - In support of Canada's beef industry and future beef producers, New Holland is partnering with the Canadian Cattlemen's Association (CCA) in two youth initiatives designed to provide opportunities for young people to learn from leaders in the beef cattle industry. New Holland is a Gold sponsor of the Cattlemen's Young Leaders (CYL) Program and a Platinum sponsor of the newly organized Young Cattlemen's Council (YCC).  

"As a leader in hay and forage equipment, we feel it's important to take an active role in supporting programs that train and equip these young people, who represent the future of the Canadian beef industry. The skills they develop through these programs will pay dividends to the beef industry for years to come," says Doug Warrener, New Holland Director of Growth Initiatives, Canada.

CCA President Martin Unrau welcomed New Holland's contribution. "The CYL program is about skills development and retention but it is also about succession planning for the industry," he said. "Investment in CYL will help to ensure the longevity of this important program and by extension, the beef industry."

Now in its third year, the Cattlemen's Young Leaders (CYL) Program provides industry-specific training and mentorship opportunities. Through a combination of formal and informal opportunities, youth learn from beef cattle industry leaders and other youth organizations. The program offers business skills development, governance, and succession training.

Through this program, young producers between 18 and 35 years of age have a chance to participate in provincial, national and international high-level discussions that define the direction and future of the Canadian cattle and beef industry. The CYL program provides participants with a chance to explore a potential career choice or involvement in provincial/national producer organizations, while learning and developing essential business connections. In 2013, more than 70 applicants vied for the 16 mentorships in the CYL's 2013/14 program.

New Holland is a Platinum sponsor of the Young Cattlemen's Council (YCC), a fledgling national initiative developed by industry youth and the CCA. The YCC held its inaugural meeting in conjunction with the 2013 CCA Semi-Annual meeting August 13-16, 2013 in London, Ontario.

The YCC serves a different and complementary role to the CYL mentorship program. It is designed to help beef industry youth gain experience relating to industry policy development. The Council, in conjunction with the CCA, allows young members to sit in on CCA committee and Board meetings as well as participate in Council meetings of their own. Council members serve one term, complemented by a governance training course, which will prepare them for continued industry leadership.

The Canadian Cattlemen's Association (CCA) is a national, non-profit organization representing the interests of more than 68,000 beef producers in every phase of the beef production system - purebred, cow/calf, backgrounding and feedlot sectors - across Canada. The CCA also works with other sectors of the agriculture and food industries on matters of mutual concern. The CCA's vision is to have a dynamic, profitable Canadian beef industry with high-quality beef products recognized as the most outstanding by customers at home and around the world.

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