previousnext 04/08/2014

New Holland Partners with ATIP Foundation on ‘Resilient Economic Agricultural Practices’ for Sustainable Soil Health 

New Holland, PA. (April 8, 2014) - New Holland Agriculture is partnering with the Agricultural Technology Innovation Parthership Foundation (ATIP) in a public-private partnership to enhance research on sustainable soil health for multiple land uses in agriculture. The Foundation announced the formal establishment of the "Resilient Economic Agricultural Practices" public-private partnership, or REAP PPP, with New Holland Agriculture and six other founding participants: POET-DSM, the National Corn Growers Association, Monsanto, The Nature Conservancy, Archer Daniels Midland, and DuPont Pioneer.

The ATIP Foundation established this public-private partnership at the request of the U.S. Department of Agriculture and USDA's Agricultural Research Service. (USDA ARS). The seven founding participants of the REAP PPP comprise a Technical Review Council who meet to hear research results from ARS scientists, and to advise the Foundation on a strategy to broaden outreach to the private and non-government organization agriculture sectors that benefit from the research of ARS. 

"As the Clean Energy Leader, one of New Holland Agriculture's priorities is the sustainability of land and resources," says Ron Shaffer, New Holland's North American Director of Growth Initiatives, Institutional & Specialty Sales. "We believe that research and education into ways to protect our nation's valuable agricultural resources through smart land management is an important investment for farmers and ranchers."

Since early 2013, the ATIP Foundation has been engaged in conversations with private sector corporations, non-government organizations, and other parties with an interest in sustaining soil health for these important multiple uses. 

"Researchers, along with the agriculture sector must address the complexities of multiple land use without compromising soil health, water, or air resources," said Dr. Chavonda Jacobs-Young, Administrator of ARS. "Achieving this requires sustained long term research on land management practices across the varied U.S. landscape," continued Jacobs-Young. REAP will benefit from years of prior research by scientists from the ARS and their land grant university partners at locations in 13 states.

Historically, such long term research was conducted largely through federal funds from Congressional appropriations to the Departments of Agriculture and Energy.  "In these times of fiscal constraint and diminishing federal funding, the continuation of these ongoing programs is at risk roughly half way through their needed lifecycle," according to Richard Brenner, Director of the ATIP Foundation. "Thus, to ensure there are sufficient resources for uninterrupted continuation of this critical research, a new model for a public-private partnership is being launched." Donations from the founding participants have been provided by the Foundation to ARS to support critical long-term field studies. 

The ATIP Foundation is a 501(c)(3) non-profit entity with offices in Arlington, Texas and member offices in eight states. For more information on the ATIP Foundation and its members, visit

About New Holland

New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders and mini excavators. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America.

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