My New Holland: a community open to all
New Holland has launched an online community dedicated to the agricultural world, www.mynewholland.com. Open to all farmers and everyone with an interest in farming, My New Holland offers all the functionalities of a virtual community, providing a meeting place to contribute to farming related discussions and access premium contents and services. The My New Holland community is accessible either directly through its URL or following the link on the home page of the New Holland website at www.newholland.com/na.
"One thing we know is that our customers are passionate about farming and their New Holland equipment," says Mark Hooper, New Holland Director of Marketing. "We believe this community forum is something farmers will find very useful: it's informative, it has personalized content, and it allows farmers to connect with other farmers."
The Spotlight: a forum to explore topical issues with expert guidance
The feature that will make My New Holland stand out from other online communities is the Spotlight: a guest farmer or industry expert who supports a farming-related topic. All My New Holland members will be invited to contribute their comments, opinions, material or images, driving the conversation forward. Each discussion will be open for a number of weeks; subsequently a white paper will be produced and made available for downloading.
First Spotlight: ethanol, renewable energy, Precision Land Management and variable rate technology
The first Spotlight discussion will focus on ethanol and renewable energy with guest farmer Ron Clauson of Clauson Farms in Rochester, Indiana. Clauson is one of the farmers featured in the New Holland SMART stories, which highlights New Holland customers who are making smart decisions today so their family and the agriculture industry can benefit tomorrow. Clauson Farms produces 3,200 acres of row crops, with about 2,200 acres dedicated to corn and seed corn production. For the past eight years, much of their corn has been marketed for ethanol production. Clauson is also on the cutting edge of technology, using variable rate technology and having installed solar panels in his fields to create renewable energy to power the farm's irrigation system.
Valuable information resources: instructional videos, white papers and more
In addition to sharing opinions and experiences, members of the My New Holland community have access to a wealth of valuable information resources, including instructional videos, operating and maintenance tips from the product experts at New Holland, white papers, a calendar of agricultural events, and more.
Extra content for New Holland equipment and Precision Land Management™ (PLM) owners
Owners of New Holland equipment can also gain access to extra premium content that will help them get the best from their machines. They can register the machines they own in their profile and download their models' operator manuals and useful material from our training courses. When users upload their PLM product information, their product appears. Training, publications, FAQs, troubleshooting, and the ability to unlock a feature with codes is readily available. Users are able to store unlocked codes in one central location.
Becoming part of the My New Holland community is easy: following initial registration, the new members will complete their profile, where they can include the details of the agricultural machines they own if they wish to do so.
About New Holland
New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders and mini excavators. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America.
New Holland is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com