Mark Hooper has been named Director of Marketing for New Holland North America according to an announcement by Abe Hughes, Vice President of New Holland North America. The appointment is effective immediately.
As Director of Marketing, Hooper will lead the efforts of the brand communications and product marketing staff, and will oversee all marketing functions of New Holland agricultural products in North America including brand and product positioning, packaging and pricing strategies, marketing communications and promotions.
Hooper has an extensive background in sales, marketing and dealer development. He started his career with New Holland in 1994 as a sales trainee in New Holland, Pa. and has held a number of management positions, including Director of Network Development, Regional Sales Director, and most recently, Director of Commercial Growth Initiatives, where he was tasked with developing and implementing projects to grow the cash crop business for New Holland's North American dealers.
Hooper holds a Bachelor of Science degree in Agricultural Economics from Virginia Tech, and a Master of Science degree in Agricultural Economics from Purdue University. Prior to his enrollment in college, Hooper was awarded the American FFA degree, and served as the Maryland State FFA President.